We have foreseen the huge consumer power of visitors from great China; we established “Hong Kong Walker” on year 2003, which was the first free magazine with simplified Chinese in Hong Kong.

“Hong Kong Walker” was distributed in most famous attractions in Hong Kong, including trains stations and borders, with around 50, 000 copies monthly. Besides basic travel and shopping information, we also introduced celebrities on cover, such as Cathy Tsui (徐子淇), Charmaine Sheh (佘詩曼) and Bernice Liu (廖碧兒) in order to increase its publicity